Helping Founder-Led Companies Scale With Clarity and Structure
Many founders build successful companies through instinct, speed, and relentless effort.
But as the company grows, the same habits that fueled early success can start to create friction. Decisions pile up, priorities blur, and the leadership team struggles to keep pace with the complexity of the organization.
That’s the stage where I do my best work.
I help founders and leadership teams strengthen how their companies operate so they can scale with clarity, alignment, and accountability.
My Background
I began my career in digital marketing, working with organizations focused on growth and customer acquisition.
Over time, my work expanded beyond marketing into broader leadership and operational challenges. Many of the companies I worked with were not struggling because of strategy or opportunity. They were struggling because the organization itself had not evolved with the company’s growth.
Leaders needed help with:
- clearer priorities
- stronger leadership alignment
- consistent execution
- operational structure that could support scaling
That realization led me to focus my work on executive coaching and operational consulting for founder-led companies.
How I Work
My approach combines two perspectives that are often separated:
Executive Coaching
- Helping founders and senior leaders expand how they think, decide, and lead.
Operational Consulting
- Helping organizations implement the structure and systems required for consistent execution.
Leadership development without operational structure rarely sticks. Operational systems without leadership growth rarely work. Combining both creates meaningful, lasting change.
What Clients Value
Clients often describe my approach as direct, practical, and focused on results.
Our work typically involves:
- clarifying strategic priorities
- strengthening leadership teams
- building accountability systems
- improving how the organization executes
Rather than abstract frameworks or theory, the focus is on practical changes leaders can apply immediately.
The Companies I Work With
Most of the organizations I work with share a few characteristics:
- founder-led or privately held
- between 10 and 250 employees
- generating $1M+ in annual revenue
- experiencing growth and operational complexity
- ready to evolve how they lead and operate
They are often successful companies navigating the transition from founder-driven execution to a scalable organization.
Why This Work Matters
Scaling a company requires more than a good strategy.
It requires leaders who can evolve how they lead and organizations that have the structure to support consistent execution.
When those elements come together, companies move faster, make better decisions, and create the kind of organizations people want to be part of.
Helping leaders and teams build those organizations is the focus of my work.
Professional Credentials / Affiliations
- I've worked in businesses of various sizes for over 25 years, growing teams, collaborating with the C-suite, and working cross-departmentally, with a primary focus on delivering results
- When I'm not coaching, I run a digital marketing agency, Optics In, LLC, (founded 2019)
- Certified Presence-Based® Coach by Presence-Based Coaching (in progress)
- Professional Certified Coach (PCC) by the International Coach Federation (in progress)
- Certified Companion Animal End-of-Life Doula Certificate from The University of Vermont Professional and Continuing Education (2025)
- Certified Personal Story Power™ Coach by Bo Eason (2025)
- Certified Harrison Solutions Consultant (2019)
- Certified Aligned Living Coach by David Waldas (2018)
- Certified User Experience Analyst (CXA) from Human Factors International (2017)
- Ordained Minister from Universal Life Church (2015)
- Master's in Graphic Communications Management and Technology from New York University (2006)
- Bachelor's in Communication (Journalism) from Monmouth University (1996)
Start With a Conversation
If your company is navigating the challenges that come with growth, the best place to start is a conversation.
We can discuss what you’re working toward, where the organization is experiencing friction, and whether working together would be helpful.
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